AR Augmented Reality

Augmented Reality is an interactive experience of a real-world environment where the objects that reside in the real-world are “augmented” by superimposing computer-generated perceptual information (including visual, auditory, haptic, somatosensory, and olfactory.), onto a user’s view of the real world (people, objects and places), thus providing a composite view. With Augmented Reality, the entire world around you is in play.

Spatial Augmented Reality / Projection Mapping

Projection mapping, also known as video mapping and spatial augmented reality, is a method of projection, where light is mapped onto irregularly shaped or non-white surfaces, turning objects, into interactive displays for video projection. Projection mapping can be used for L.B.E. (location base entertainment), training and simulation, advertising, live concerts & events, theater, showroom, trade show, museum or art installations, visitor centers and much more.

Virtual Reality headsets and incredibly immersive, but they are also very isolating. Spatial Augmented Reality brings XR content out of a headset allowing group immersion which helps keep the experience more inclusive and encouraging collaboration.