Meet Madison: an eight-year VR platform built to bring talent home.
For the Greater Madison Chamber of Commerce, Aspect Multimedia captured and produced the 360° video, photography, ambisonic audio, and 3D motion graphics behind Meet Madison — a VR recruitment experience that has been evolving since 2017 and is still live today.
Recruiting talent to a city they’ve never set foot in.
The Greater Madison Chamber of Commerce needed a way to sell candidates on a place, not just a job posting — competing with national recruiters for people who had never visited Madison and had no reason to picture themselves living here. A brochure couldn’t do it. A photo gallery couldn’t do it. The Chamber needed something a recruit could put on and feel.
The answer was a VR platform: a way to hand a candidate a headset in another state and let them stand inside Madison — its lakes, its campus, its stadium on a Saturday — before they ever booked a flight.
Every frame, every sound, and every render — captured and produced in-house.
Aspect Multimedia served as the sole production partner for the platform’s content, from first capture to the current WebXR build.
- CAPTURE: 360° video and photography of Madison’s landmark locations, shot for VR-ready equirectangular delivery.
- AUDIO: Ambisonic spatial audio recorded on location, so sound moves with the viewer’s head inside the headset.
- 3D / MOGRAPH: 3D animation, motion graphics, and compositing layered into the capture to guide attention and tell a story, not just document a place.
- WEBXR: A browser-based WebXR build, so the experience works without a headset — anyone with a laptop or phone can explore it.
- ONGOING: Continued content capture and platform updates, including a rebuild for compatibility with current-generation Meta Quest headsets.
A viewer can stand almost anywhere in Madison.
The experience moves through the moments the Chamber wanted a recruit to feel, not just see.
- Camp Randall — “Jump Around”
- UW–Madison Campus & Wisconsin Institute for Discovery
- Olbrich Botanical Gardens
- Lake Mendota / Aerial
- Downtown Arts & Food Scene
- Parks & Culture
From a ballroom stage to a browser tab.
Aspect Multimedia starts capturing 360° video, photography, and ambisonic audio across Madison for the platform’s earliest content.
The experience premieres before 1,000+ business and community leaders at the Chamber’s IceBreaker event.
Member companies put the experience directly into recruiting: Meta/Oculus headsets and cardboard viewers at job fairs, and physical materials built around the content for executive recruiting mailers and on-site touchpoints.
A WebXR build extends the experience to any browser-enabled device — no hardware required, live at bemadison.com/explore.
New content and platform updates continue today, including a refresh for compatibility with current-generation Meta Quest headsets — keeping the experience current nearly a decade after it began.
Nearly a decade of continuous production on a single platform.
Part of a $500,000 multi-year regional talent-attraction campaign — one of the earliest VR recruitment tools of its kind deployed by a U.S. chamber of commerce.
Have a place, a brand, or a moment worth stepping inside of?
Aspect Multimedia designs and produces immersive 360°, spatial audio, and WebXR experiences for civic institutions, brands, and cultural organizations.
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