Case Study — Large-Scale Live Event Production

Filling Monona Terrace’s main hall with Madison, in motion.

Two years running, Aspect Multimedia produced the flagship immersive centerpiece of the Greater Madison Chamber of Commerce’s Annual Dinner — from an eight-screen 360° VR flyover to five simultaneous spatial AR domes delivering shared social VR to over 1,000 attendees.

Client
Greater Madison Chamber of Commerce
Venue
Monona Terrace
Role
Immersive Producer & Spatial Projection Lead
Medium
360° VR · GeoDomes · Cyclorama
01 — The Challenge

Make 1,000+ business leaders feel Madison’s momentum — twice.

The Chamber’s Annual Dinner is the single biggest room its members gather in each year — a stage built to showcase the region’s momentum to the people making decisions about its future. A slideshow wasn’t going to do it justice, and a repeat of the same production two years running definitely wouldn’t.

Each year needed its own centerpiece: a reason for the room to feel Madison’s energy in real time, not just hear about it from a podium.

02 — What We Built

Two years, two very different immersive centerpieces.

Both productions were built and run live inside Monona Terrace’s main hall.

  • 65th Dinner: Ultrahigh-resolution 360° VR video across eight high-resolution rear-projected screens.
  • 3D Compositing: Composited 3D flyover assets from Arch Virtual — helicopter, buildings, birds, clouds, and an Air Force F-35 flyby.
  • 66th Dinner: A flagship 360° VR recruitment film showcasing Madison’s innovation ecosystem.
  • Spatial AR: Five simultaneous spatial AR systems — Elumenati GeoDomes and a 360° Cyclorama — delivering a massive Social VR experience.
03 — Impact

A room-filling production, twice over.

Deployed five simultaneous spatial AR systems to deliver a massive Social VR experience for over 1,000 attendees in 45 minutes.

2
Consecutive Annual Dinners produced
8
Rear-projected screens, 65th Dinner
5
Simultaneous GeoDome/Cyclorama systems
1,000+
Attendees per event

Planning a signature moment for a room full of decision-makers?

Aspect Multimedia produces large-scale immersive centerpieces for galas, conferences, and civic events.

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