Senior Graphic Designer Portfolio: Rick Markley

Strategy, Precision, and Impact for Kalahari Resorts & Conventions

I do not just create design assets; I build scalable visual systems that drive engagement. With over 30 years of experience directing creative strategy for national hospitality, manufacturing, and civic brands, I am prepared to help Kalahari elevate its creative standards and expand its visual reach.

Capabilities & Relevant Experience

My portfolio demonstrates a career-long focus on multi-channel consistency and high-fidelity production:

  • Brand Campaigns & Digital Advertising: I have developed high-impact assets for clients such as Ho-Chunk Gaming, New Glarus Brewery, and the Greater Madison Chamber of Commerce, ensuring visual impact across digital ad units, social channels, and print.
  • Motion Graphics & Video: My background includes full-cycle production—from concept to final delivery—of brand commercials, social content, and logo reveals.
  • Print & Environmental Graphics: I specialize in premium catalogs, large-format environmental signage, and event collateral that commands attention.
  • Corporate Brand Leadership: During my tenure at Sound Devices, I directed global brand identity and visual systems across product launches, premium print, and international trade shows for a discerning worldwide audience.

Concepts of Tom Foolery I created for Cary Brandt

Original Logo

Featured Strategic Projects

Project: Greater Madison Chamber of Commerce Annual Dinner

Role: Immersive Producer & Spatial Projection Lead

  • The Mission: Transform the Monona Terrace main hall into an immersive experience for 1,000+ business leaders.
  • The Execution: I produced an ultra-high-resolution 360° VR film, integrating complex 3D assets—including architectural models and aerial footage—across eight synchronized rear-projected screens.
  • The Result: A flawless, high-stakes live execution. This project demonstrates my ability to handle complex pre-production, thorough quality assurance, and the discipline required when there is no margin for error.

Project: Sound Devices Brand Architecture Redesign

Role: Senior Design & Marketing Strategist

  • The Challenge: Integrate a new product line into an established, high-equity brand without diluting the identity of either.
  • The Solution: I utilized systemic thinking to build a shared design framework—establishing distinct visual languages, typography hierarchies, and layout rules for both brands that could exist harmoniously across all collateral, trade show displays, and digital campaigns.
  • The Result: A replicable, scalable architecture that maintained credibility for both audiences and provided the organization with a permanent system for ongoing brand consistency.

Contact

Rick Markley Founder & Creative Director, Aspect Multimedia Phone: (608) 434-5241 | Email: vectorartist@mac.com Portfolio: aspectmultimedia.com LinkedIn: linkedin.com/in/RickMarkley